resume — paige m lednar

(June 2021 - Present)

Responsible for creating seasonal executions with an emphasis on sustainable materials + processes
Responsible for building kid-specific seasonal color palettes
Create and deliver compelling kid-specific storytelling based on seasonal creative direction
Tailored approach to differing age’s and stage’s of the kid consumer
Push novelty executions and create innovative and playful design
Driving gender-free initiatives for open and inclusive product for kids

(July 2019 - June 2021)

Led design for men’s sport-led and ‘CX’ Comfort proposition packs
Led design for Fall/Holiday weatherized ‘Counter Climate’ boot proposition packs
Created successful cross category aligned color toolkits for brand stories (CX Comfort + Counter Climate)
Presented relevant storytelling based off seasonal creative direction
Key collaborator in building full seasonal color palette, including semi-annual travel to Color Solutions International (CSI)
Key Pride Team collaborator, driving more inclusive and sustainable product each year
Piloted hybrid color/material role which led to shifts in internal processes

(August 2017 - July 2018)

Designed product for key accounts across Western European, GPM and North American markets
Collaborated in quarterly in-person design workshops with key accounts
Participated in design workshops with energy collaborators
Met specific design briefs on accelerated timelines
Pitched original account specific designs

Responsible for designing seasonal licensed product for Ralph Lauren based on corporate collection assets
Responsible for designing licensed kid specific designs from top to bottom
Responsible for sourcing materials and collaborating with factory partners overseas
Traveled to Polo Corporate offices quarterly to review seasonal collections
Produced cost effective takedowns based on seasonal adult product

Education